Writing SEO Copy for Websites Course
Writing SEO Copy for Websites Course
Become a Web Copywriter!
Learn how to write compelling,
optimised content for websites
The Writing SEO Copy for Websites Course teaches you how to write compelling copy that attracts and engages website visitors. Be at the forefront of this exciting writing field.
A web copywriter knows how to write effective content for the different pages of a website and understands the vital importance of keyword placement and SEO-friendly headlines.
The Writing SEO Copy for Websites Course is for you if you want to know how to
- create killer copy for a Home page, with everything in the right place and a clear call to action.
- write an About Us page that engages your client or customer.
- write a Service page or a Product page that can lead to a sale.
- earn money as a freelance web copywriter.
- be your own boss as a freelancer working for clients around the world.
The Writing SEO Copy for Websites Course Gives You...
No Automated Marking
We use traditional methods of assessing work, as editors at publishing houses would. No generic feedback!
A Flexible Schedule
Work wherever and whenever you want. You can easily fit our courses around work and other commitments.
Relevant, Usable Content
Easy-to-digest course notes that capture a lifetime of writing experience, ready for you to apply to your own writing.
Ongoing Assessment
Your writing is assessed continuously as your course progresses.
Expert, Individual Feedback
Get prompt, honest, detailed feedback on every assignment from an award-winning writer. We focus on your unique writing strengths.
No Peer Reviews!
You will only be assessed by your tutor, a leader in their field. No more guessing and wondering how to write; you'll be guided line by line.
A Fast, Efficient Way to Get the Web Writing Training You Need
Master web writing techniques and SEO tools
The Writing SEO Copy for Websites Course teaches you how to produce effective website copy so that your website ranks higher in search engine results.
Over six modules, you will learn effective SEO strategies that will help you write compelling headlines, powerful calls to action and engaging content.
All websites have a number of static pages that need to be well written, such as landing pages and product pages, among others. This course aims to give you the skills needed to make these pages relevant to your audience and to search engine results.
In this course, you will learn:
- effective SEO practices
- how to identify and write for your target audience
- how to drive relevant traffic to your landing page
- how to write excellent copy for a range of pages, including landing, home, about us, products and blogs
- the basics of copywriting
Note: this course will teach you how to write excellent content for mainly static pages. While it includes a short section on how to write a blog post, if you want to learn how to produce long-form content for blogs and online sites, see the following specialist courses on offer at UK Writers College: Writing Articles for Websites and Blogs or Freelance Journalism.
A Fast, Efficient Way to Get the Web Writing Training You Need
Master web writing techniques
and SEO tools
The Writing SEO Copy for Websites Course teaches you how to produce effective website copy so that your website ranks higher in search engine results.
Over six modules, you will learn effective SEO strategies that will help you write compelling headlines, powerful calls to action and engaging content.
All websites have a number of static pages that need to be well written, such as landing pages and product pages, among others. This course aims to give you the skills needed to make these pages relevant to your audience and to search engine results.
In this course, you will learn:
- effective SEO practices
- how to identify and write for your target audience
- how to drive relevant traffic to your landing page
- how to write excellent copy for landing pages, home pages and about us pages, among others
- the basics of copywriting
Note: this course will teach you how to write excellent content for static pages. While it includes a short section on how to write a blog post, if you want to learn how to produce content for blogs and online sites, see the following specialist courses on offer at UK Writers College: Writing Articles for Websites and Blogs or Freelance Journalism.
'Informative and well-executed course that is easy to fit into a busy schedule. Lorraine was simply brilliant! I really enjoyed receiving her feedback and can already see the improvements in my work as a result of this course.'
Sarah McCay Tams, Writing SEO Copy for Websites Course
Course Overview
COURSE FEE
£ 565
Price includes VAT
NUMBER OF ASSIGNMENTS
13
The assignments vary in length.
NUMBER OF MODULES
6
These modules include around 100 pages of course notes.
COURSE DURATION
6
Work at your own pace – up to a maximum of six months.
START DATE: ANYTIME
Working with an individual tutor means you can start the course at any time.
ADMISSION REQUIREMENTS
- Basic writing skills are essential.
- Computer skills, e-mail and Internet access required.
- No previous tertiary qualification required.
Tutor for this Course
Lorraine Forrest-Turner
Lorraine Forrest-Turner is a freelance copywriter, published author and writing skills teacher.
She has worked on all sides of the words business, from journalism and public relations to marketing communications and content production. She writes web copy and blog posts for a range of clients, including Berkshire Healthcare NHS Foundation Trust, Amaxa Pharmaceuticals, Intersoft Carrier Management and Dash Digital Asset Management.
Lorraine is a member of the Professional Copywriters Network, the Chartered Institute of Public Relations, the Public Relations Consultants Association and Slough Writers Group. She hails from Aberdeen, Scotland, but has lived most of her adult life in Bucks, England.
In this video, Lorraine explains why writing for the web is different, and how learning to use compelling writing and search engine optimisation can help your content get read online.
Course Curriculum
Module 1
- Content or copy? Is there a difference?
- Is online writing really different?
- Why people use online platforms
- How people read online content
- How the way we read online affects the way we write for the web
- Dealing with a ‘dip in, dip out’ audience
- Different copy for different websites
- 2 assignments
Module 2
- What is copywriting?
- What makes it different from other forms of writing?
- The 7 stages of effective copywriting – audience, objective, message, structure, style, drafting and editing
- 2 assignments
Module 3
- How websites have changed in recent years
- Writing the home page
- Writing the about us page
- Examples of good home pages and about us pages
- 2 assignments
Module 4
- Landing pages
- Why do organisations use landing pages?
- How to write a landing page
- How to drive traffic to a landing page
- 2 assignments
Module 5
- Products and services pages
- FAQs
- Case studies and/or testimonials
- Information and advice pages
- News, articles, features and blog pages
- Contact pages
- Careers, current jobs and recruitment pages
- 3 assignments
Module 6
- What is SEO and what factors affect it?
- What are keywords and how important are they in SEO?
- Why writing good content is the best way to improve your SEO
- Organic and paid-for searches
- How to format copy for web pages
- How to write good page titles, headlines and hyperlinked copy
- 2 writing assignments
What Our Students Say
Get These Additional Benefits
Lifetime Course Access
Benefit from free lifetime access to future course updates and access to our writing resources.
Work at Your Own Pace
Our courses work around you. You can pace your course around your busy life.
500+ Bonus Articles on Our Blog
A superb, constantly updated resource with articles on writing and interviews with writers.
Work Opportunities
Top students are invited to join our writers and editors for hire service.
Be the First to Know About Writing Competitions
We'll help you keep up to date with the latest competition announcements
Join a Community of Writers
You will have access to our friendly Facebook community, daily writing tips and writing inspiration.
Risk-Free 100% Money-Back Guarantee
We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.
Complete the Application Form to Enrol on the Writing SEO Copy For Websites Course
You will receive an approval email and invoice within one working day.
Should your form not submit, please let admin know at admin@ukwriterscollege.co.uk
Questions?
We've Got Answers
Detailed course notes covering the content of each module will be emailed to you.
At the end of each module, you will be required to complete one or two writing exercises.
Once a writing assignment has been completed and emailed to your tutor, you will receive an assessment, and the module will be considered complete.
Absolutely. You have direct communication with your tutor for the duration of the course. The more questions you ask, the more you will get out of the course.
You will get lifetime access to the course. You will also benefit from future updates and improvements to the course.
For the majority of our courses, only your tutor will see your work. It will remain completely private unless you get it published. The journalism courses might see your work published in the public domain, but you do have the final say as to whether or not this happens.
Students will receive a Writers College Certificate upon successful completion of the course, provided they meet the following conditions:
- Students must have completed all 13 assignments
- The course must have been completed within 6 months of registration
- Students are expected to attain a minimum average of 50% for the course
- Basic writing skills are essential
- Computer skills, email and Internet access required
- No previous tertiary qualification required
Because you will work with an individual tutor, you can start your course as soon as your application has been approved. There are no specific start dates as would be the case with a traditional college.
An application is usually approved within one working day. Once we receive proof of payment, your can start your course.
You could be starting your course today!
- Reading time: 14 hours
- Writing time: 10–15 hours
- Research time: 5–10 hours, depending on the complexity and depth of the assignments
After studying the module notes, the exercises should take between one and three hours to complete.
Once your application has been approved, you will receive notification of approval and an invoice via email. As soon as we receive proof of payment, the first module as well as your tutor’s email address and your login details will be sent to you. Your tutor will also be in touch to welcome you.
Any work created on our courses is owned by you. We will never make a claim to anything you produce. We follow the rule that copyright subsists with the creator (you).